"Lowry Digital's innovative digital image processing helped us create the wholly immersive world that Jim (director James Cameron also co-producer of the movie) imagined. We brought Lowry in to clean up and enhance live-action scenes where necessary, allowing us to present 3-D images with unprecedented quality," Landau, COO at Cameron's Lightstorm Entertainment and producer of Avatar, said in a statement.

Avatar, the most successful film in history with more than $2 billion in ticket sales, bagged three Oscars for art direction, cinematography and visual effects.

Cameron and Landau asked Lowry Digital to adapt and apply new image processing techniques than existing under tough time constraints for Avatar. With very little time at hand, the company established a special 24x7 pipeline of data technicians and image processing experts and worked non-stop through the final two months of the movie.

"To achieve the truly immersive experience Jim desired for Avatar, the picture quality bar was set extremely high. But that's only half the story. In addition to the challenging quality goal, there were so many pixels to process and so little time," said Lowry Digital Executive Vice President Mike Inchalik.

Added Anil Arjun, CEO of Reliance MediaWorks: "We are thrilled that Lowry Digital was selected by a true Hollywood visionary like James Cameron for this landmark 3-D film and the success of this creative combination can be witnessed through Avatar's winning of technical accolades at the Oscars."